About JSW Paints

JSW Paints is the paints and coatings arm of the diversified JSW Group.
- Founded recently, with a modern approach — JSW Paints was launched in 2019, making it a young but ambitious entrant in India’s paints industry.

- Innovative & customer‑friendly philosophy — The company champions “Any Colour One Price,” meaning customers can choose any colour without extra cost for tinting. This was a first-of-its-kind transparent-pricing initiative in India.
- Eco‑friendly, water‑based paints — JSW Paints offers water‑based decorative paints (for interior and exterior walls, wood, metal, etc.), focusing on low‑VOC, solvent-free formulations that are family‑friendly.
- Strong manufacturing backbone — They operate two major manufacturing units: a decorative‑paints facility in Vijayanagar (Karnataka) and an industrial‑coatings plant in Vasind (Maharashtra).
- Pan‑India presence & growth ambition — JSW Paints distributes across India via an expanding network of retailers. As of recent reports, it has crossed significant revenue milestones and aims to scale further in both decorative and industrial coatings segments.
- Vision: “Think Beautiful” — The brand aspires to redefine painting and home finishing by combining quality, aesthetic freedom, sustainability, and transparent pricing — with a goal of delivering beautiful, durable, and eco‑friendly finishes for homes and buildings.

About Asian Paints
Origins & History
- The company was founded in 1942 by four friends with a vision to challenge the then‑dominant paint manufacturers in India.
- Over the next 25 years, Asian Paints grew rapidly, and by 1967 had become the market leader in the Indian paint industry.
- What began as a small partnership firm has now evolved into a global enterprise operating in many countries, with a diversified portfolio beyond paints.

What Asian Paints Does — Product & Services Portfolio
- Decorative Paints: Interior wall paints, exterior wall paints, wood & metal finishes, enamels and emulsions.
- Industrial Coatings: Through joint ventures and subsidiaries, Asian Paints supplies industrial‑grade coatings for automotive, protective, container, and light‑industry needs.
- Home Décor & Related Products: Beyond paints — wall coverings, waterproofing solutions, adhesives, and a broad offering in home décor: modular kitchens & wardrobes, bath fittings, sanitaryware, decorative lighting, windows/doors (uPVC), furniture, fabrics, rugs, etc.
- Design & Décor Services: For users who want end-to-end home makeovers, Asian Paints provides solutions — helping transform spaces beyond just a coat of paint.
Scale & Global Reach

- Asian Paints has a consolidated turnover in the hundreds of billions of rupees.
- The group has multiple subsidiaries and brands — such as Asian Paints Berger, SCIB Paints, Apco Coatings, Taubmans, and Kadisco Asian Paints — enabling presence in many countries across Asia, Middle East, Africa and South‑Pacific regions.
- Its manufacturing footprint and supply‑chain strengths help deliver products across India and globally.

Mission, Philosophy & Customer Focus
- Asian Paints aims to “Beautify, Preserve and Transform all spaces and objects,” delivering not just paint, but a way to bring homes and spaces to life.
- With a strong emphasis on both decorative and functional coatings, the brand blends quality, innovation, and design to offer comprehensive home‑improvement solutions
About Nerolac Paints
Nerolac Paints is one of India’s oldest and most established paint companies — with a history stretching back over a century.

🏭 Origins & History
- The company began in 1920 as Gahagan Paints & Varnish Co. Ltd. in Lower Parel, Mumbai.
- Over decades, it evolved into Goodlass Nerolac Paints Ltd., and later — under global partnership — became Kansai Nerolac Paints.
- Today, Nerolac is widely recognised as one of the leading paint and coatings companies in India, offering both decorative (home/building) and industrial/automotive coatings.

What Nerolac Does — Product & Service Range
Nerolac’s offerings are broad and diverse:
- Decorative Paints: Interior wall paints, exterior wall paints, textured finishes — suitable for homes, apartments, commercial buildings.
- Primers / Undercoats / Putty / Topcoats: For surface preparation and finishing for different substrates (walls, exterior surfaces, etc.).
- Industrial & Automotive Coatings: Paint systems and coatings for industrial applications — including automotive finishes, metal coatings, protective coatings for industrial equipment, etc.
- Specialized Paint Solutions: Nerolac has innovated with low‑VOC and “healthy home” paints (environment / user‑friendly), waterproof exterior emulsions, anti‑fungal or moisture‑resistant coatings, and even premium finishes for demanding applications.

Philosophy, Values & Innovation
Nerolac blends tradition with innovation:
- Their manufacturing and R&D facilities work to meet global quality standards while adapting to Indian climate needs — heat, humidity, rain, and variable usage conditions.
- Focus on sustainability and health: Many products are low‑VOC, free from harmful heavy metals, and designed to be environmentally responsible.
- A commitment to durability and performance: Whether homes or industrial structures, Nerolac aims for long‑lasting, weather‑resistant, maintenance‑friendly paint solutions.
- Continuous innovation — developing paints that are not only aesthetic but functional (e.g. waterproofing, resistance to environmental stress, easy maintenance), responding to user and climate needs.
Market Position & Reach
- Nerolac is widely considered among the top paint makers in India: especially strong in industrial coatings and also a leading player in decorative paints.
- It serves a broad customer base: from home‑owners (interior and exterior home painting) and commercial buildings, to large‑scale industrial clients needing specialized coatings.
- Through decades, it has built reputation and trust — combining heritage, technical competence, and adaptability to modern trends and needs.
